IAN BAKER
Executive Coaching
Realising the hidden potential in people and organisations.
clients include
proud member of
What Do Senior Leaders & Business Owners Need Today?
Today’s business environment demands more than technical expertise. Senior leaders need to build resilience, drive commercial growth, adapt to rapid change, and create high-performing teams to stay ahead of the competition.
How I Help
By transforming your mindset to help you achieve your personal and professional growth
Gaining Clarity & Confidence
Gain the clarity to see the bigger picture, identify what truly matters, and build the confidence to make decisive, impactful decisions - turning vision into commercial action and driving strategy forward.
Problem Solving
Address systemic business challenges, improve sales performance and channel effectiveness, and overcome issues affecting margin, delivery, and client experience with practical, actionable solutions.
Building High-Performance Teams
Build and align leadership teams that inspire collaboration, foster trust, and maintain a sharp focus on achieving growth goals in today’s competitive environment.
Growth Strategies & Adaptability
Develop go-to-market strategies, adapt to change, and build organisational resilience - ensuring readiness for new opportunities and sustaining long-term commercial growth.
I combine my training as an
Executive Coach with my 30 years of
business experience
To help support my clients to deliver actionable and measurable solutions to those everyday leadership and organisational challenges.
Every month, there are 1.5 million searches for Executive coaching... you are not alone when seeking out that external support for your business. Don't be the one that waits another second to take action.
Coaching helps leaders unlock their potential by offering clarity, accountability, and tailored strategies for personal and professional growth. Whether you're facing leadership challenges or seeking strategic direction, the right coaching partnership can drive transformative results. My services are designed to empower leaders to break through barriers, refine their skills, and achieve sustainable success.
What I Offer
Achieve professional growth, gain strategic insights, and inspire transformational leadership through my expert services.
Coaching and Mentoring
Unlock your potential with tailored executive and senior leader coaching. I help you refine your strategy, make better decisions, and accelerate team and business growth - focusing on clarity, resilience, and results.
Non-Executive Directorship
As a Non-Executive Director and Board Advisor, I provide commercial oversight and challenge to drive your organisation forward. My approach blends practical leadership support with strategic insight -helping you improve team performance, sharpen governance, and boost profitability.
Speaking & Facilitation
Inspire your audience and ignite transformation with keynotes, workshops, and facilitation designed to deliver real impact. I create engaging experiences that help your teams communicate, collaborate, and perform at their best.
Key Achievements
Commercial Excellence
30+ years of leadership experience across diverse sectors, driving sustained business growth.
Board Advisory Impact
Trusted strategic advisor with a focus on leadership excellence and operational efficiency.
Academic Leadership
Mentoring future leaders through Nottingham Trent Business School’s Masters programs.
Client Transformation
Consistently helping executives achieve professional breakthroughs and measurable success.
Hear it straight from my clients
"My life changed forever"
Working with Ian has he been hugely beneficial both personally and for the development of my business. Calm, intelligent, insightful he has an ability to get to the nub of the issue, that can only come from his extensive "real world" experience".
Paul Chapman, Managing Director
"Very much appreciated"
I often went into our coaching sessions in a negative mindset, but his ability to listen and coach me into a more positive space was very much appreciated. He didn't skip a beat when it came to managing the goals.
David S., Senior Banking Executive
"Very enlightening"
It was very enlightening and has certainly helped me to reflect on my existing behaviours. I will put your advice into practice in terms of building new, positive habits and cutting the bad ones. I always look forward to our sessions.
Martin M., Senior Project Lead
"Transformative experience"
Working with Ian has been a highly beneficial and transformative experience. His ability to challenge my thinking and keen observation of non-verbal cues have significantly influenced my personal development journey.
Rod M., MD Healthcare Distribution
Ready to achieve your professional growth?
Book a complimentary discovery call today to explore how my coaching can support your professional journey.
Give me a call:
07783339773
Send me an email:
[email protected]
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